OVERVIEW
LandScape is a generic geodemographic segmentation system that subdivides the population into clusters of similar individuals, by recognising that people generally live in close proximity to other people who are demographically similar.
The clustering is based on the lifestage, family structure, education, household income and wealth characteristics of your customers.
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LandScape will assist your business in:
- Enhancing short and long term strategic marketing
- Customer acquisition
- Retaining customers and reducing churn
- Sales territory planning
- Branch network planning
- Profiling customer behaviour
LandScape provides a consistent view across disparate databases, thus enabling assessment of value across different segments of either a customer base or prospect universe
LandScape enables you to objectively compare different customer and prospect bases which provides an important foundation for planning meaningful cross-sell and acquisition campaigns.
LandScape can provide insights into typical characteristics of your best or worst customers in order to specifically target new ones or avoid the worst ones
The right prioritisation of marketing efforts will help increase customer profitability.
LandScape combines data from the Australian Bureau of Statistics with lifestyle research data and aggregated, depersonalised information sourced from the Veda Advantage credit reporting databases
These data feeds ensure that LandScape is the most comprehensive, dynamic segmentation tool available.
LandScape's segmentation is based on several layers of demographic granularity
This enables clients to exploit the power of LandScape at varying geographic levels depending on the degree of depth that is required.
LandScape can be purchased as an annual licence for profiling and segmenting your customer and prospect data. Alternatively, it can be appended to your customer and prospect data via our online service, Data Express.
For more product information please refer to the Product Specification, or download the brochure.
To find out more about LandScape and the LandScape segments please refer to the LandScape Microsite.
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