Home > Business > Plan > Analyse Customer Data > Consumer Segmentation

• Analyse Customer Data
  • Consulting and Analytical Services
  • Consumer Segmentation
    • Age Bands
    • Housing Density Indicator
    • Directors At Home
    • Disposable Income
    • Dwelling Type
    • Employment Indicator
    • GeoRisk
    • Household Composition
    • Household Income
    • LandScape
    • Length of Residency
    • Metro / Rural Flag
    • Owner / Tenant Indicator
    • Predicted Movers Flag
    • PropertyValue Index
    • Prophe$y
    • Rental Indicator
    • Residential Capital Growth Indicator
    • SpotLight
  • Commercial Segmentation
• Conduct Market Research
• Analyse Credit Market Trends

Improve your customer understanding, drivers of consumption and target marketing with sophisticated segmentation solutions

Our consumer segmentation services can help you optimise your target marketing for prospect and customer campaigns more effectively.  Veda also has range of consumer descriptive and behavioural variables that can be licensed so that you can undertake internal analysis and segmentation development.  We can provide you with detailed, current information from a wide range of data sources, some of which are exclusively available through us.

Age bands

A modelled indicator of the age band a customer or prospect is likely to be in.

Housing density indicator

Find out how many households per square kilometre there are in a particular area. Lets you target areas with higher consumption.

Directors at home

Identify directors of registered companies at their residential address. Lets you identify time poor, prosperous individuals, who may be more receptive to direct mail in their home environment.

Disposable income

Indicates the relative average household purchasing power of a neighbourhood by ranking it on a scale of 1 (low) to 10 (high).

Dwelling type

Find out whether a household is a separate dwelling, a duplex, or part of a low-, medium-, or high-density housing estate.

Employment Indicator

A relative measure of the employment rate for a neighbourhood. Indicator ranges from 1 (high unemployment) to 10 (high employment).

GeoRisk

Assesses the relative credit risk of people living in a given neighbourhood. Indicator ranges from 1 (high risk) to 10 (low risk).

Household composition

Describes the likely family structure of each household (eg. married couple, single person, extended family).

Household income

An estimate of total income for a particular household. Indicator ranges from 1 (low income) to 14 (high income).

LandScape

Gives you detailed geo-demographic profile based on residential addresses. LandScape is based on factors such as life-stage, family structure, education, household income, and wealth. LandScape uses census, research and aggregated credit bureau data.

Length of residency

Indicates of the tenure the current occupants, of a given household, have been in residence. Indicator ranges "0-6 months" to "10+ years".

Metro / Rural indicator

Identifies neighbourhoods as being either metropolitan or rural.

Owner / Tenant Indicator

Identifies whether the residents of a given household are likely to be owners or tenants.

Predicted movers indicator

Predicts which households are likely to move within the next 6 months.

PropertyValue index

Provides a relative measure of the median house and land value for neighbourhoods throughout Australia (excluding Tasmania and the Northern Territory).

Prophe$y

Provides an indicator of relative demand for various credit products (personal loans, credit cards, and mortgages) in the next 3 or twelve months.

Rental indicator

Provides an indication of the percentage of dwellings that are rented within a neighbourhood. Indicator ranges from 1 (high) to 10 (low).

Residential Capital Growth Indicator

Estimates a range of capital growth on a residential property, where the occupant is expected to be the owner, over the previous two years.

SpotLight

Provides information on entertainment interests and expenditure, based on 3.8 million historical entertainment purchases through Ticketek, Australia's leading ticketing agency for sports and live entertainment.

What else I need to know

As a user of any of these, or other data products, particularly those that may involve use or disclosure of personal information, you would need to comply with the Privacy Act 1988 and other applicable data protection and privacy legislation.

   Data Express

Visit Data Express to begin using this product

For more information on our products and services designed to help you find new customers

Call our Marketing Specialists

1300 783 099

Related Products

Commercial Segmentation