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The Directors at Home flag identifies directors of registered companies at their residential address.
This service lets you target directors of registered companies. They are often time poor, and may be more receptive to direct mail in their home environment.
The Directors At Home flag would also be useful in targeting prosperous and successful households.
The Directors at Home can be appended to an existing customer base as an enhancement. In this case a field is added to the database submitted and a single character binary flag is populated; "Y" where there is a matching record and "N" where this is no match.
This can be done online through Data Express or offline using our data analytics team.
Pricing of selecting Directors at Home codes will depend on the volume of records you would like update, whether you would like to add the names to your database, under a licensing agreement, or just lease the names for one, or more, marketing campaigns.
Like all data products, particularly those that may involve use or disclosure of personal information, you must comply with the Privacy Act 1988 and other applicable data protection and privacy legislation. You should also take steps to ensure that your systems and processes when using a product of this kind addresses your obligations under discrimination and related legislation.
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