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Customer Profiling
Marketing Effectiveness Through Customer Insight
No marketing initiative is more effective than one built on a thorough understanding of customers. When insights have been assembled from analysis of purchasing behaviour, and research is undertaken to understand customer satisfaction and attitudes, you give yourself an edge as a marketer that your competitors can only envy.
Due to its cost-effectiveness, Customer Profiling is one of the first initiatives you should complete in the process of generating customer insights. It will identify different types of customers ("segments) that behave similarly, helping you to better understand the attitudes and preferences behind that behaviour.
Timely and Powerful Insights
Customer profiling compares your customers using a wide range of demographic and behavioural characteristics, to a relevant comparative population. The report will identify the ways in which your customers are similar to the rest of that population, and the ways in which they are different in a statistically significant way.
Armed with this knowledge, you will be able to understand the demographic and behavioural characteristics that your best customers share, and identify new customers that share similar traits.
It will also arm you with insights to better retain customers, by tailoring communications and product that suit their demographic and behavioural characteristics.
Cost-effective profiling using the full range of our data
We offer you options as to how you would like to engage with us.
If you are interested in keeping costs to a minimum, Data Express offers consumer profiling at no cost. This means that you can run as many jobs as you require to generate a thorough understanding of your customers.
Most of our unique demographic and behavioural variables are incorporated into the profile report generated, so you can be confident that you have a complete picture of your customers.
If you would like some assistance in running some consumer profiles, or would like to profile commercial entities, we will assign one of our Solutions Consultants. Commercial data profiling is inherently more challenging, and we therefore will engage with you to ensure that we provide you with actionable outcomes of the analysis.
View a Sample Profile Report
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Find out how your business can benefit from these sophisticated marketing tools
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