Businesses seeking answers to these familiar questions can now find the insights into consumer lending activity they need via the Internet.

Information on the historical and predicted level of consumer credit demand in Australia – helping organisations keep pace with the market’s performance, as well as their own – is now available from Baycorp Advantage’s CreditShare website.

With online access to credit demand information across a series of segments (product, geography, time and more), marketing strategies can be developed and measured, and return on investment ‘achieved’ much more efficiently.

A mortgage provider using our CreditShare product recently calculated its ROI on above-the-line media and used this to drive effective communications strategies, and allocate resources according to area demand.

In addition to showing the increase in the provider’s share of credit demand as a result of its advertising, CreditShare allowed the provider to:

• identify the regions in which credit demand was most responsive to advertising
• determine the most effective form of advertising for each geographic zone; and
• allocate future advertising expenditure by area to maximise the return on its investment.

Other applications of CreditShare include:

• easy identification of regions, catchments and salespeople with the greatest potential ‘gap’ in business share enabling marketing efforts to target these areas
• tracking a company’s ongoing ‘share of wallet’ against that of whole industry
• testing input of marketing spend into a branch catchment
• location planning and rationalisation
• resource allocation; and
• market sizing.

CreditShare is available in three forms:

• CreditShare Reporter - provides credit application information for the past three years for all levels of geography from national down to postcode. Data is arranged at monthly intervals and information is refreshed quarterly.
• CreditShare Predictor - provides all the features of CreditShare Reporter, but includes credit demand predictions (both the number of applications, and the value of applications), for the next 12 months.
• CreditShare Precision - provides all the features of CreditShare Predictor, but includes a greater level of granularity on geography and history. Instead of postcodes being the finest level of geography available, Precision gives the user the ability to drill down to a Census Collection District (CCD). Furthermore, rather than being restricted to three years of historical data, Precision gives the user access to five years.

For more information about CreditShare or other Baycorp Advantage products and services please contact us via our website.