Vantage - Marketing

Marketing

Acquiring new customers can be expensive, and the results can be uncertain. By identifying organisations and consumers in terms of potential risk and value, our sophisticated analytical techniques, database software and mapping tools can help you target the best new business quickly and effectively.

At the first stage of your customer life cycle we can provide marketing and operations staff with the tools to decide which potential customers offer the most value based on who they are, how they behave now and how they are likely to behave in the future.

The stories below refer to our marketing solutions – read about tools you can integrate into your daily practices to help your business to grow.

	Increase access to bulk mail discounts under new standards from NZ Post New Zealand Post is currently implementing new address standards that will impact all businesses across New Zealand. The changes are part of a two year phased process designed to improve the accuracy ... 11 August 2006





	Increasing the profitability of credit card portfolios Following last year’s reforms to reduce wholesale interchange fees on credit card transactions, many card issuers around Australia have now turned their attention to the profitability of their ... by David Sharp, General Manager of Marketing Solutions \| 17 August 2004





	Driving mortgage customer loyalty and acquisition It’s widely known that in business today, the cost of acquiring a new customer is far greater than the cost of maintaining a relationship with an existing customer. There are many challenges ... 1 June 2004





	Credit risk management - the way forward In today’s competitive environment, controlling credit risk is key to growing a successful business. Meeting the needs of customers, management and reporting agencies means ensuring that those ... 1 June 2004





	Data integrity underpins success of credit bureaux Why and how does Baycorp Advantage ensure data integrity?With the increasing level of fraudulent credit applications being detected, now more than ever, Baycorp Advantage’s customers are ... 1 June 2004





	Odds are in your favour with GeoRisk Most businesses would agree that successful marketing campaigns are dependent not only on customer response, but on “profitable” customer response. The satisfaction of a prospect ... 10 December 2003





	Improving data quality boosts the bottom line Every year, New Zealand businesses lose thousands of dollars from their bottom line, thanks to inaccurate, inconsistent and poorly maintained customer databases. Those seeking more information on ... 13 August 2003





	LandScape - discover the dollars in demographics While most businesses today collect considerable transactional data on their customers, few can translate this into the information required to efficiently or profitably manage customer ... 13 August 2003





	Prime Australian property now profiled in-depth While a real estate agent’s advice and site visit are critical to making an informed property investment decision, equally important to investors and homebuyers is knowing that the hot spot ... 19 February 2003





	Discover new market insights 19 February 2003