Solutions Group Citibank team, Robyn Sharp and Mark Dixon (on right), with Lorenzo Schirru and Andrea Guinn from Citibank, accepted the award on behalf of Baycorp Advantage

On Thursday 25 November 2004, the Australian direct marketing industry celebrated its most outstanding work at the 2004 ADMA (Australian Direct Marketing Association) Awards at Sydney's LunaPark .  The annual ceremony is an opportunity for all players within the industry to come together to celebrate excellence in Direct Marketing.  

Baycorp Advantage was nominated by Citibank, one of our clients, resulting in an award in the Data Driven Marketing section. 

David Sharp, General Manager for Baycorp Advantage Solutions Group commented:

“The continual refinement and improvement of the customer acquisition services we offer Citibank, demonstrates the value of a long-standing client/vendor partnership, and the power of combining an understanding of consumer credit needs with product knowledge.  Acknowledgment of the quality of this partnership and service offering, through this award, is a fantastic achievement representing a wonderful milestone.”     

Baycorp Advantage offers Citibank a range of target marketing services for the purposes of customer acquisition, customer management and cross sell.  The customer acquisition campaigns that received this award provided Citibank with a 66% decrease in the cost per new account and an 86% increase in the success rate of the pre approved channel.

For more information about the award or ADMA, please see www.adma.com.au

Visit our website to view more information about campaign management  or alternatively contact us via our website.